Riddle me this

I was on stumble today and stumbled upon this riddle. It took me a little while to figure it out but I eventually got it. I'll post the solution in the comments section if anyone wants to see if they got it right.

8809 = 6
7111 = 0
2172 = 0
6666 = 4
1111 = 0
3213 = 0
7662 = 2
9312 = 1
0000 = 4
2222 = 0
3333 = 0
5555 = 0
8193 = 3
8096 = 5
7777 = 0
9999 = 4
7756 = 1
6855 = 3
9881 = 5
5531 = 0

2581 = ?